Fashion, music, and entertainment in the heart of Lovere.

On Tuesday 18 August 18 2026, Piazza Tredici Martiri will host the first edition of the Lovere Fashion Experience, an event that transforms the lakeside into a large open-air stage, highlighting local businesses and excellence.

During the evening, professional models will showcase products, collections, and offerings from participating businesses in a dynamic show combining fashion, live music, and entertainment.

The special guest will be Jo Squillo, accompanied by her dancers. A renowned artist and face in Italian music, television, and fashion, she will bring her energy, charisma, and some of her most iconic songs to the stage.

The initiative will kick off in the late afternoon with “Aperitivo in Piazza“, organized with the involvement of local bars, restaurants, and businesses: an opportunity to experience Lovere, discover its activities, and spend a summer evening enjoying shopping, entertainment, and conviviality.

Lovere Fashion Experience will not be a simple fashion show, but a collective narrative of the city and its commercial fabric, in one of the most picturesque squares on Lake Iseo.

In case of adverse weather conditions, the event will be postponed to a new date.

For this event, from 9:00 PM to midnight the lakefront will be pedestrianized (Via Gregorini, Piazza Tredici Martiri and Via Tadini up to the intersection with Piazza Garibaldi).

During the same hours it will be possible to pass through the Limited Traffic Zone of the historic center.

More information in the ordinance available by clicking HERE

Event organized by ASARCO&CO in collaboration with the Municipality of Lovere